Listing

Listing Appointment Presentation

Give seller an overview of current market conditions and projections
Review agent's and company's credentials and accomplishments in the market
Present company's profile and position or "niche" in the marketplace
Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
Offer pricing strategy based on professional judgment and interpretation of current market conditions
Discuss Goals With Seller To Market Effectively
Explain market power and benefits of Multiple Listing Service

28. Explain market power of web marketing, IDX and REALTOR.com

Explain the work the brokerage and agent do "behind the scenes" and agent's availability on weekends
Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
Present and discuss strategic master marketing plan
Explain different agency relationships and determine seller's preference
Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature